Sustainable Wine

The Future of Wine Forum: Misinformation in wine - how transparency and science can change the debate on ‘clean’ and ‘natural wine’

December 15, 2020

The Future of Wine Forum, 26-27 November 2020

Well, where do we start with this? Aveline and other ‘clean’ and ‘natural’ wines serve to raise the blood pressure of various wine experts like almost no other issues. But natural marketing is an old game, and so shouldn’t the wine industry just live with it, and focus on the best ways to do real, meaningful communications about wine, its provenance and impacts? Our panelists discuss.


  • Richard Bampfield MW
  • Anne Jones, partner & category manager, drinks, wines, beers and spirits buying, Waitrose & Partners
  • Felicity Carter, editor-in-chief, Meininger’s Wine Business International
  • Liz Earle MBE, writer, TV presenter and entrepreneur


  • Erica Duecy, chief content officer, Emetry

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