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Sustainable Wine interviews actors from across the wine value chain, mostly winemakers and growers, on key sustainability issues in the wine industry. Head over to www.sustainablewine.co.uk for more news and analyses on sustainability in wine, winemaking and circular economy.
Episodes
Wednesday Feb 19, 2020
What do consumers want from Champagne brands?
Wednesday Feb 19, 2020
Wednesday Feb 19, 2020
Originally published on February 22, 2020.
Simon Nyeck, luxury, arts & culture center of excellence director and teaching professor in the marketing department at ESSEC business school in Paris, discusses what consumers expect from luxury brands in wine, and how they must change their approach to engagement, in order to respond effectively.
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