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The Sustainable Wine Podcast is the official podcast of the Sustainable Wine Roundtable (SWR)—the global coalition driving sustainability in the wine industry. SWR brings together businesses across the wine value chain to tackle shared challenges, foster innovation, and create measurable impact. Each episode features candid, expert-led conversations with winemakers, growers, retailers, researchers, and sustainability leaders exploring the latest challenges, innovations, and breakthroughs shaping the future of wine. From responsible viticulture and regenerative practices to climate-smart packaging and ethical labour standards, we cut through greenwashing to share tangible insights that catalyse change. Whether you’re a wine professional, sustainability advocate, or simply curious about the forces shaping the industry, join us for thought-provoking discussions, actionable takeaways, and a deeper understanding of what it takes to make wine truly sustainable. New episodes every other week. Subscribe today and join the conversation.
Episodes
Monday Dec 11, 2023
Monday Dec 11, 2023
In this podcast Toby Webb, founder and executive director of the Sustainable Wine Roundtable, and marketing consultant Joe Fattorini have a candid conversation about communicating sustainability to consumers.
Toby, representing his personal views and not those of the SWR, takes a deliberately provocative stance. He kicks off the conversation by suggesting that communicating sustainability in today's wine industry "is a waste of time." Trying to communicate sustainability is too difficult at the moment, he says, and it instead distracts us from the real business of sustainability in wine.
Joe, with his background as a tv presenter, marketing consultant, and wine merchant, brings in a different perspective, having typically worked closely with the customer as the starting point. Listen to the discussion to find out what points they agree on, and where they disagree.
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